Digital Transformation

In a world where markets are changing at an unprecedented pace, digitalization is no longer optional: it's a strategic enabler for business internationalization. Global experience and data show that companies that integrate digital technologies into their international strategy not only accelerate their growth but also make more accurate and effective decisions.

For years we have talked about automation as a threat or as a promise of efficiency. Today the debate is different. Artificial intelligence is no longer just a tool: it is a new player within the organization . The recent McKinsey Global Institute report , “Agents, robots, and us: Skill partnerships in the age of AI” , provides a particularly relevant insight for management teams: the real impact of AI is not in replacing people, but in redesigning how work is done .